Check out this website I found at creativezone.eyeblaster.com
When the Pepsi "Refresh Everything" campaign launched it was at about the same time Obama was set to give his inauguration speech. So Pepsi did something exceptional and creaed the “Dear Mr.President” campaign.
Basically a banner that empowered consumers to record a webcam message for the president directly from the video banner. De facto people could not only interact with the banner, but actually create content and push it back to the brand.
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