Shttp://www.slideshare.net/andywhitlock/how-to-make-people-do-stufftory-doing

via slideshare.net

This is an absolutely amazing presentation that builds on the notion that we need more "ideas that do".

Why? Simply because today, contrary to common belief, perceptional change is achieved first by changing ones behavior...and the best way to do that is either to copy existing behavior or do something. We learn through doing. The outcome is much more immediate than having to explain away and rationalize the idea and motivation for change.

"Story-doing" is a much faster and more powerful way to get people involved immediately in the conversation and change their behavior and hence perceptions..

Hope this makes sense and I am not just ranting.
Read it and pass it on. There is some great wisdom in this.

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