Subaru Badge of Ownership
I like this propagation and advocacy badge that Subaru owners can take advantage of. This badge is added as a physical decal to their car which indicates how many cars they have owned and what passion(s) they like best.
Monday, May 31, 2010
Brand Advocacy: Subaru Badge of Ownership
THE YEAR OF THE BANNER #7: SCENTED BANNER AD
via vimeo.com
Tom Coates of Yahoo! describes, the ‘real world web’; connected things that blur the physical and virtual spaces - things that thrive primarily because they excite us as humans, rather than being a vehicle for demonstrating technical capability.
Sunday, May 30, 2010
Thursday, May 27, 2010
Tuesday, May 25, 2010
Let's Colour Project - Making the world a more colorful place
After six months of dreaming, thinking, planning, painting, colouring, filming, editing and finessing I am so very proud to post the spectacular global film for the Let’s Colour Project: ‘Dulux Walls’. It is the result of 650 people from all over the world who came together in the name of colour. The 60 and 30 second versions of the film are launching tonight in France and then will follow in markets around the world.
Shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. What sets this film apart is that it is not actually a film. Every location is real. The stairs in Lapa-Brazil, the council estate in Aulnay-Paris, Virginia Primary School in Tower Hamlets-London and the boys school, main street and community centre in Jodhpur-India. All these places remain transformed by a palette of 120 wonderful vibrant colours of paint. The people you see painting are not actors, they are real people from the local areas who rolled up their sleeves with us to paint. 260 of them from all over the world. These are the people who fill the pages of this blog, whether by flickr slideshow, interview or in one of our documentaries posted below. The track behind this film -’Go Do’ by Jonsi- could not be better suited and acts as an emotive anthem or call to arms for the world to start colouring.
Grey is out. Gloom is gone. This is the beginning of a colour crusade that is spreading around the world. The more of us who join in, the bigger the splash will be. Come colour the world with us.
The first remote controlled interactive ad for Skoda
In an age where TV ads can just be Tivo'ed away - we need to go an extra length to make people want to watch our ads. One sure way to do this is by engaging the consumer and giving him something to do. Be it replay our ad or in this case, flick the remote control at the ad - not to make it go away - but to make it do something. The Skoda guys in Poland got this and are running a really nice interactive ad stressing a special new feature on the new SkodaSuperb Estate: a remote controlled operated boot....while the video is a bit dull, the idea is just great: "let people experience the new feature with the TV's remote control"
What they did:
Most people in Poland watch TVP1 on channel 1 and TVP2 on channel 2. They ran 2 spots simultaneously on these channels, one showed the car with the boot closed and on the other channel with the boot opened. Underneath the image of the car they showed the message: ‘To open the boot press 2 on the TV remote’ and vice versa.
Monday, May 24, 2010
The best Google Doodle Yet!
This might just be the best Google Logo yet! Created to celebrate the 30th Anniversary of Pac-Man, Google has launched a Pac-Man style logo game and it will be available for the next 48 hours at Google.com. The game lets you insert a virtual coin (or two if you want to play multi-player) and then you battle your way through all 256 levels of Pac-Man goodness, if you have that kind of time!
Monday, May 17, 2010
Brand Utility
via brandutility.net
This is a great presentation that makes sense of brand utility and brings us back to the basics of consumer client relations reminding us all that the first phrase a brand should iterate is: "What can I do for you?".
Thursday, May 13, 2010
The Year of the banner 6
A cooking show in a banner.
<<eBay_Cooking09.mp4>>
A fashion defile in a banner
<<eBay_Fashion09.mp4>>
A music player in a banner.
<<eBay_Music09.mp4>>
eBay's "Come to think of it" campaign reminds surfers that anything can be bought on ebay – not just second hand items but new ones as well.
Goodby is repositioning eBay from the place to go for flea market finds to a destination for everyday purchases.
The online rich media banner ads showcase eBay finds curated and demonstrated by experts, like the in-banner cooking show starring Spruce, San Francisco chef Mark Sullivan, who makes Moroccan spiced chicken from start to finish.
Wednesday, May 12, 2010
Shttp://www.slideshare.net/andywhitlock/how-to-make-people-do-stufftory-doing
via slideshare.net
This is an absolutely amazing presentation that builds on the notion that we need more "ideas that do".
Why? Simply because today, contrary to common belief, perceptional change is achieved first by changing ones behavior...and the best way to do that is either to copy existing behavior or do something. We learn through doing. The outcome is much more immediate than having to explain away and rationalize the idea and motivation for change.
"Story-doing" is a much faster and more powerful way to get people involved immediately in the conversation and change their behavior and hence perceptions..
Hope this makes sense and I am not just ranting.
Read it and pass it on. There is some great wisdom in this.
Sunday, May 9, 2010
Crispin's old NEW rules for marketing
“If You’re Not Cheating, You’re Not Doing It Right.”
On April 13th, Alex Bogusky of Crispin Porter + Bogusky addressed 400 agency executives at The 2010 Mirren New Business Conference. His topic: “If You’re Not Cheating, You’re Not Doing It Right.” To grow Crispin from 16 – 1000 people at a pace not seen by many agencies, meant breaking a few rules. If you follow the rules of new business - if you follow the same path of every other agency, you can expect the same mediocre results.
A Manifesto for Agile Strategy: oxymoron or innovation?
Click to view largeDownload full size (57 KB)
Read blog post by @madebymany here
Wednesday, May 5, 2010
The Year of the Banner 4
Check out this website I found at creativezone.eyeblaster.com
When the Pepsi "Refresh Everything" campaign launched it was at about the same time Obama was set to give his inauguration speech. So Pepsi did something exceptional and creaed the “Dear Mr.President” campaign.
Basically a banner that empowered consumers to record a webcam message for the president directly from the video banner. De facto people could not only interact with the banner, but actually create content and push it back to the brand.
Saturday, May 1, 2010
The Year of the Banner 2
Vax's "Banner that Sucks" is a nice little banner that provides surfers with digital housekeeping. A nice little utility banner http://www.yri.co.il/e/2010/vax/
Subscribe to:
Posts (Atom)
Posts
