“If You’re Not Cheating, You’re Not Doing It Right.”
On April 13th, Alex Bogusky of Crispin Porter + Bogusky addressed 400 agency executives at The 2010 Mirren New Business Conference. His topic: “If You’re Not Cheating, You’re Not Doing It Right.” To grow Crispin from 16 – 1000 people at a pace not seen by many agencies, meant breaking a few rules. If you follow the rules of new business - if you follow the same path of every other agency, you can expect the same mediocre results.
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