This is a blog about trendspotting, advertising and great disruptive creative ideas. I do not pretend to have the time to write all of my own posts, so I will also be republishing some inspiring and valuable pieces I come across when surfing the net. Hope you like them and find them useful.
This is definitely one of my favorite campaign this year.Volkswagen's "Fun Theory" is nothing short of remarkable, disruptive thinking. The amazing thing about it is that it spread and made lots of other people search their brains for ways of making chores fun. For more on Remarkableness and Spreadable media, click here and here.
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