via slideshare.net
In this brand new world Nouve says: "Digital has become the new lead media".
The conversation has shifted from "busines-to-consumer" to "business-to-consumer-to-consumer-to-business".
Brands need to change their attitude and offer consumers tools that add value to their lives by becoming problem solvers and enablers. Communication itself needs to become a product with a value that can be consumed. They need to help people fulfill their social needs online...and offline.
Well worth the read. Enjoy
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