This is a blog about trendspotting, advertising and great disruptive creative ideas. I do not pretend to have the time to write all of my own posts, so I will also be republishing some inspiring and valuable pieces I come across when surfing the net. Hope you like them and find them useful.
In this brand new world Nouve says: "Digital has become the new lead media". The conversation has shifted from "busines-to-consumer" to "business-to-consumer-to-consumer-to-business". Brands need to change their attitude and offer consumers tools that add value to their lives by becoming problem solvers and enablers. Communication itself needs to become a product with a value that can be consumed. They need to help people fulfill their social needs online...and offline. Well worth the read. Enjoy
Bud Caddell and Mike Arauz put forward a knockout argument for creating viral spreadable media in just six moves. This is a session they gave at last weeks SXSW Event in Austin Texas. And although there is no magic formula for creating spreadable media, there is some extremely well placed advice:
1. Be remarkable: If you are going to do something, do it VERY well. “What is going to work” is absolutely unpredictable, so you must be doing something special.
2. Play on past successes: Look at what spiked on the web and do something new with it.
3. Use the web to tell more complex stories: You can use the web to tell stories that couldn’t fit inside a 30 second commercial. The best advertisers tell really great stories. Tricks can catch people’s attention. When you combine those two things, magic happens.
4.Collect your fans: Use the web to grab an audience and keep talking to them without having to put together another buy. Don’t stop talking! It’s a commitment to open a channel and keep the conversation going. This takes time, but the exchange is a solid foundation. The moment you have people caring about what you are doing next is critical.
5.Invite participation: The ability to remix, mashup, and recut videos is becoming more ubiquitous. Viewing, rating, commenting, sharing, copying, and performing.
6.Start small riots: Find communities that feel passionate about something and build content for them (e.g., people who like to watch really bad auditions for American Idol). Court communities like constituencies: recognize who they are, understand what they care about, their motives and interests, and what their social currency is. (Summary courtesy of almostdaniel.com)
This is a presentation about viral media. It was prepared as a workshop and draws heavily on the writings of people like:FARIS YAKOB, BUD CADDELL, MIKE ARAUZ, HELGE TENNO, HENRY JENKINS & ANA DOMB, NOUVE INTERPLAY and others. It essentially makes a case for the adoption of the term "spreadable media" when referring to viral. To know why, you will have to read on.
This is a great presentation about how culture shapes our values and expectations as consumers and defines the networks we identify with. A great read I am sure I will refer to in the future. Whatever the case great stuff by Tim Stock.
Does the ubiquity of technology and the flattening of the world mean that soon we will be choosing our place of residence (and maybe even swapping a few places of residence during our life time) based on interest rather than viability and say work opportunities? Ubiquity means distances physical and cultural, are becoming smaller to the point where we can all choose the culture we prefer or experience a number of cultures until we find the one we have the greatest affinity with? Maybe I am just rambling...but this is my blog right!? Just a thought.
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