256 Ways to love a music clip

This is a new music video clip from an Israeli Artist called Yoni Bloch.

The clip filmed in 24 hours, is an interactive experience that allows you at certain crossroads of the song to choose the pathway you will follow. You can choose the protagonist to follow throughout the clip, the music style you prefer to hear the song in (acoustic vs. rock), the solo you prefer to listen to (guitar vs drums vs voice vs keyboards). All in all, there are 256 different ways of listening to this song and viewing this clip. An experience that will keep the viewer coming back for a fresh experience over and over again.

Well enough said - have a look and take a shot at at it:

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Most Contagious 2010

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Why planners and creatives should become best friends

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When the Mad Men Model No Longer Works

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I love reading Edward Boches posts. Somehow they always manage to spin a new light and fresh perspective on things. This presentation is no different and puts forth the thesis that the 'Mad Men Model' of doing things has long past.

In fact we are living through times that are more challenging than ever making working in our industry not only fun but interesting as well. We have gone from the "Bernbach model" of doing things to the "T shaped" model. From one where size dictates success, to one where agility and nimbleness are key.

To put it in Clay Shirky's words 'we are living through the disorientation that comes from including 2 billion new participants in a landscape previously operated by a small group of professionals": a reality in which consumers can bend multi billion dollar companies to their will but also contribute, participate and influence.

We're talking about a new reality where brands need to create and evolve around communities, create experiences that do not impose themselves onto the consumer but rather invite them in while building on people's interests and passions while allowing them and enabling them to play an active role in evolving the experience even further through collaboration.

Sadly, many people in our business still do not fully grasp the scope of this change transferring old traditional models from the real world sphere to the digital one. But our world has changed forever. Irrevocably....and our business had better take note :
'If you don't like change, you will like irrelevance even less'.

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3D Palm Top Theater (2010) - W+K thingy

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Fun changes the way we behave

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Remember the VW Fun Theory campaign? Well it operated under the presumption that fun could incentivize us to change our behavior for the better. Seems like they were right - here is the winning idea put in action. Enjoy

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You Don't have to change, ....survival isn't mandatory

via charlesfrith.com

This is a short video of Tim Malbon from Made by Many explaining at the IPA how the agency has adopted agile, real time processes to turn out work for their clients. There are lots of little nuggets in here, but what especially struck me was the agency's work processes - the outright definition that the agency does not create online banners but platforms for its clients. A process that means involving the client in the actual development, sketching and brainstorming process. Physically having in the room, contributing to the process which is no less interesting. A process that is iterative and resembles a jazz jamming session rather than an orchestrated music piece. A process that leans on quick sketches of the process and a visualization of it as a journey. I am probably rambling...so guess you'd just better watch the video to get what I am talking about.

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