John Hunt: Brands are defined not by ads, but by the ideas (Part 2)

3. It’s not my idea, it’s our idea – John Hunt explains how big egos suffocate creativity and why ideas benefit from being shared.

4. Your brain needs room to breathe. In the last of four short films, Worldwide Creative Director John Hunt describes how a relaxed environment can lead to greater creativity.

Recession: 5 Dominating Advertising Approaches

Here is a really nice short presentation about advertising
in recession.

The truth is I did quite extensive research about advertising in recession and the long and short of it is that it actually pays to keep advertising in a recession.

In fact brands that actually increase their adspend may find they boost themselves so far ahead of the competition, it may take competing brands up to 6 years to close the gap formed.

Other brands like Kellogg's, made such a leap during recession it left their fiercest competitor, 'Post cereals" biting the dust. "Post" has never regained it's #1 slot since.

What ever the case, advertising should be seen as a time of opportunity. A time for brands to move ahead and create more meaningful and positive connections with their consumers.

Tali Weiss' presentation is not only concise and to the point, but also well up to date. Most clients are not interested in history; they want to know how their competitors and other big brands are reacting and handling the recession issue.

View more presentations from Taly Weiss.