via youtube.com
Truth is I love the campaigns created for museums in the last decade. from Tate Tracks to the museum of London's Street Museum, I think they add to the visitors experience and help bring the pieces of art closer to the visitor - enabling a more intimate viewing experience. The campaign developed for Warsaw Sukiennice "Secrets Behind Paintings" is no exception. Borrowing from the Harry Potter popular culture icons of animated talking paintings - the museum brings the story behind each painting to life. Wish they would make this a travelling exhibit. I'd definitely go.
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