What I love about this campaign is that it is so intrinsic to our behavior online. So what's it about - well basically your everyday charity brief - "we need money - please help us get some".
But what these guys did about it was smart. People in the online world like in the offline world use a lot of swear words. It's built into our 21st century DNA - swearing I mean.
It used to be our parents would set up a swear jar; and every four letter word cost us dearly. That is unless we didn't mind getting rid of our weekly allowance in under 12 minutes...
Well these guys figured why not set up a public money jar - and make good use of the swear$.
The website they set up http://charityswearbox.com is really quite straightforward programming....the idea on the other hand is just smart. Take a look.
<p>Charity SWEAR BOX from Fueled on Vimeo.</p>
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