Call it the internet of things, online and offline colliding...I don't care. There have been some pretty cool campaigns this year using collision between the real world and online world beginning with the Nike Livestrong Chalkbot http://www.youtube.com/watch?v=oNg-rQR6z84 and on with local initiatives like the Coca Cola Real Life Like machine based on RFID technology http://www.youtube.com/watch?v=wkz15wAc6Ew.
My bet is this trend is just gonna get stronger. Look out for new applications.
Monday, January 24, 2011
Trends 2011 - Internet of things
via vimeo.com
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