Youth fashion retailer Jay Jays has launched their new website along with a 3D campaign that
includes an interactive catalogue and unique video experience designed to bring 3D into people's
homes. The Jay Jays Dance Off campaign, designed and developed by digital creative agency Visual Jazz, revolves around online engagement, with all campaign activity driving customers to the new Jay Jays website, the Dance Off microsite and ultimately into stores.
Customers can view the Dance Off campaign on the web at in 3D format if they have 3D glasses, or also in standard view allowing all customers to engage.
Dance Off is an interactive video catalogue featuring nine dancers with unique skills, including a
robot popper, ribbon dancer, freestyling locker and a ballroom dancer. Each dancer performs in
their own individual style, reflecting Jay Jays' 'freedom of expression' positioning.
Visual Jazz managing director Dave Stephenson said focusing a major campaign online was a significant step for Jay Jays: "We're always looking for fun, engaging ways to connect with people online. We know that Jay Jays customers are actively seeking interesting and innovative digital content, but it takes something pretty spectacular to hold their attention. We believe that taking 3D technology off the big screen and onto the computer screen will help Jay Jays achieve that with this campaign," said Stephenson.
Visual Jazz creative director Sammi Needham said the campaign presents Jay Jays fashion in an entertaining and interactive way: "We're starting to see a lot of 3D in cinema again and audiences are eager for more. We wanted to bring that 3D experience home for Jay Jay's customers."
The new website incorporates a product viewer that encourages browsing, allowing customers to search for products in a variety of fun ways.
Posts
No comments:
Post a Comment