Skills Of The Rockstar Planner: Intuitive Problem Solving - PSFK

Over the next four weeks, PSFK will be presenting a series of how-to videos that explore the world of exceptional account planners. Through a series of interviews with top planners, we’ll highlight the key skills planners need, and provide a clear picture of how these “rockstars” work.

In this first episode, the often amorphous practice of intuitive problem solving is defined and examined by leading voices within the planning community.

Watch the first video below:

Featured in Intuitive Problem Solvi

via psfk.com

Planning rocks! The first in a four part series.

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Ready to write by hand on the computer?

Grey Spain and Pilot present the first web application that lets you:

• Capture your handwriting using a webcam
• Write e-mails by hand
• Publish messages on Facebook in your own handwriting.

June 2010 – Grey Barcelona rescues handwriting for Pilot Spain. To do so, the agency has created a new web application that allows you, for the first time ever, to capture your handwriting with a webcam. The application then lets you turn your personal handwriting into a digital font that you can use to write and send e-mails as well as publish messages on Facebook. At the same time, it recovers the brand’s essence – handwriting – in the online realm.

Various initiatives are planned for future phases of the project, including activities in literary clubs, schools and universities, as well as actions with publishing houses and writers’ associations, and an array of other reading, writing and culture-related actions.

Check out the site:
www.pilothandwriting.com

via adland.tv

This is simply amazing. I tried it and loved it. Give it a shot - I swear it's not a waste of time.

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OH MY GOD WHAT HAPPENED AND WHAT SHOULD I DO?

A lot of things have happened during the past few years. New media have become far more than just toys for nerds; they now have an impact on everybody’s life to a greater extent than ever before – from the cell phone in your pocket and industries fighting to survive down to your old high-school friend you block on Facebook to prevent him from bothering you every time you’re online. We’re currently experiencing a time of change – a change during which a whole generation is evolving; this generation is growing up with an entirely new media behavior. It can’t imagine a world without new media. Now, also, the marketing industry must adapt, since you can hardly reach this generation using means and methods from the past. This book helps traditional advertising and marketing people master the step into the digital era, providing tools to create campaigns that reach the people of today. It was not written by a CMO giving expensive seminars and presenting big theories with no solutions, but by a creative team dealing with and living the changes in media every day. The team, Innovative Thunder, specializes in innovative marketing and has gathered experience by working with three of the world’s leading marketing agencies - Jung von Matt, Crispin Porter + Bogusky, as well as currently, R/GA, New York. OH MY GOD WHAT HAPPENED? 1969 - 2010 WHAT SHOULD I DO? GOOD TO KNOW FOR YOURSELF: Digital is not a job for specialists anymore. Lose the New Media Phobia. Make the generational change in your head. Live the media. Make a Techi friend. GOOD TO KNOW IN GENERAL: Interactive doesn’t mean it’s digital. Integrate. Don’t interrupt. Having a blog is not enough. “If an idea doesn’t work online, it’s not a good idea.” Every campaign is a global campaign. Focus on the individual. The Social Filter. Lies have long Tweets. It doesn’t cost anything to listen. Add meaning, not media. Own the media. GOOD TO KNOW ABOUT TECHNOLOGY: Using an innovative technology doesn’t make an innovative idea. Technology has to serve the people. Technology is deployed right, when it’s invisible. “Things are only impossible until they are not.” GOOD TO KNOW FOR YOUR IDEAS: Focus on one. The three types of integrated campaigns. Viral is not YouTube. Don’t plan to be viral. Plan to be awesome. The Viral Test. Do it for real. The Forced Viral. Give it a name. Serve the On-Demand-Society. Make it accessible. Make it mixable. Make it shareable. Use the power of the status message. Become personal. Everyone is a reporter. Exceed expectations. Dope your products digitally. Give your story a simple idea. Banners are the new print ads. GOOD TO KNOW IN GENERAL: PART 2 Buying doesn’t mean you own it. Use the crowd. User-Gen needs guidance. The Freemium Model. The $9.900 elf. Piracy pushes innovation. The Neomobilization. The people will be always online. Everything will be digital. The End. So far ...

via ohmygodwhathappened.com

Check it out - it is soooooooooo worth a read.

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