Redscout is launching SPUR, a video series about brands, strategy and innovation. The first five episodes will revolve around the world of planning and wll be hard-talking some of the planning elite but also its rebels and newbies.
The series which starts next Tuesday will address some of the planning industry's most pressing issues: asking questions amongst others, about the planner'' role but also about the tools we should be developing to carry that role out.
Some of the people that will be interviewed i
* Dan Cherry, Managing Partner, Director of Brand Strategy; Anomaly
* Piers Fawkes, Founder; PSFK
* John Gerzema, Chief Insights Officer; Young & Rubicam
* Heidi Hackemer, Senior Planner; BBH
* Gareth Kay, Director of Digital Strategy; Goodby & Silverstein
* Domenico Vitale, Founder; People, Ideas & Culture
* Paul Woolmington, Founding Partner; Naked Communications NY
Here is the scheduled release of the series:
* Tuesday, November 3:
Is Planning Impotent? Overcoming Account Planning’s Identity Crisis
* Tuesday, November 17:
What Makes a Good Planner? Talent Specs and Extra Credit
* Tuesday, December 1:
Are We Just Glorified Researchers? The Myth of the “Voice of the Consumer”
* Tuesday, December 15:
What is the Real Value of Planning? Agency Politics and Client Perceptions
* Tuesday, January 5: What is the Future of Planning? Thinking as Doing
I'm sure the series will be well worth watching so keep tuned. I'll be posting more about this.
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