Posterous is web-anything on steroids

I’ve been studying the socialmediasphere for a few months now. I must have inscribed to every single web-app ages ago but never really got round to really studying it. A few months ago, I decided enough was enough. Working in advertising, there simply was no excuse not to know the ins and outs of social media. So, I started updating my Facebook account (opened way-back-when, when my sister got on my case about it ), reactivated my YouTube account, got onto Twitter and even opened my own blog!!!

But I quickly discovered that updating all of these account was amazingly time consuming and actually hard work. The app I enjoyed most was Twitter and I quicly became a twitterholic, simply because its 140-character-only-microblogging update feature made it easy and uncommitful to post stuff. It allowed fast updates and microglimses into all that was happening on the web and in the world. Enter Posterous, basically web-anything on steroids.

"A dead simple way to put anything online using email.”  All you have to do is email content (a link, text, photo, video, even MP3) to your email address at Posterous and it automatically posts it to your Posterous site – as well as over a dozen other social media platforms that you specify.

For any heavy social media user, Posterous is a huge asset. Forget one off apps that cross post your Tweets on Facebook.  Posterous does that and way, way more – removing the human syndication lift that we all did day in/day out.

Posterous fills a gap we didn’t even realize existed.  Twitter thrived because it helped facilitate personal, microinteractions – reinforcing, rather than competing with, long form blog posts.  Posterous fits nicely in the middle, as Guy Kawasaki said on his Posterous “Holy Kaw!” it’s, “For everything that’s slightly less than a blog post but slightly more than a tweet.”

From a “that’s so simple I can’t believe no one’s done it like that yet” standpoint the email link up is genius.  Email is still the fundamental way we communicate and underpinning of most of our devices.  You may not always be able to access your blogging app, or hop online to craft a post, but 99.99% of the time you have something with you that lets you send a simple email.

Posterous is simple enough that anyone publishing or participating on more than one platform should climb aboard.

Posted via email from trendspotting's posterous