John Hunt: Brands are defined not by ads, but by the ideas (Part 1)

In a series of four short films, TBWA Worldwide Creative Director John Hunt answers questions about creativity, disruption and media arts. Prepare for inspiring thoughts about instinct, sharing, humour – and coat hangers.

1. Brands are defined not by ads, but by the ideas behind them. In the first of four films, Worldwide Creative Director John Hunt shares his definition of the ‘coat hanger’ idea:

2. What does a big idea look like? In our n ext fi lm, John Hunt tells us how to spot those vital signs!