Think small

via slideshare.net

A must read by Gareth Kay. It's about agile, iteration, baby steps, doing, making, bridging gaps, being useful and entertaining, and thinking SMALL...sooooooooooo worth reading. Enjoy.

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Coca-Cola Highway Cinema

via youtube.com

These guys really know how to spread a little happiness.
To liven up people's hour long stay in traffic, Coke set up a giant cinema screen over the Bogota's busiest streets, and in true cinematic experience fashion while ushers distributed new Mini coke bottles and other snacks, drivers were prompted to tune in to a special radio station and enjoy the movie.
Great entertainment if you ask me. Take a look

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Kinect Fitting Room on Vimeo

via vimeo.com

I just love what a little hacking can accomplish. This technology is actually Kinect based and for anyone who really hates shopping, this is probably a really great and effortless shopping solution. Would love to know when this tech goes mainsteram.

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Prius Records is Coming

Real time advertising is coming. On March 30 & 31 Prius will be holding a two day live event to break 200 world records. Definitely a space worth watching. www.Toyotapriusprojects.com

Eva Hasson

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Ogilvy notes on the new retail experience

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Sent from Eva Hasson's iPad

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Lynx has angels falling from the sky

via digitalbuzzblog.com

I love the interaction with the brand: cheeky, surreal and fun.

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Honda Jazz: Interactive TV Ad / iPhone App

Honda Jazz: Interactive TV Ad / iPhone App Wed, Feb 2, 2011 (5 votes, average: 3.00 out of 5) 4 Comments

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Hello there! If you are new here, you might want to subscribe to the RSS feed or my daily buzz emails for updates!

Here is something seriously cool. Honda has just unveiled an interactive TV campaign called “This Unpredictable Life” to launch the new Honda Jazz, and with that, an iPhone app that allows you to literally grab content from the ad as it plays.

The campaign was created by W+K London and uses whats called “screen hopping” that works by having sound from the TV ad recgonised by the iPhone App, so when pre defined sound waves are read, the app knows to display the same character that was on screen at that moment, essentially giving you the ability to interact with the TV ad in real time.

Screen hopping takes this a little further though, once you’ve got the character, you can interact separately with each one away from the TV ad, by doing things like singing into the iPhone to make characters dance. Give it a crack. Download this app and then watch the TV ad here.

via digitalbuzzblog.com

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