Sunday, January 23, 2011
Tuesday, January 18, 2011
Tuesday, January 11, 2011
10 business models that rocked 2010 | Board of Innovation
Coming up with new Business Models is a challenge, one that requires reframing the question and looking at things from a new angle. This year some remarkable new models that have emerged - Groupon that you no doubt have all heard of (with an army of copycats sprouting up all over the world) and my personal favorite 'Pay with a tweet' - a kind of forced viral where if you want to access the proposed digital concept, all you need do is tell you friends about it. Enough said. Take a look at the preso here by @nickdemey
Tuesday, January 4, 2011
256 Ways to love a music clip
This is a new music video clip from an Israeli Artist called Yoni Bloch.
The clip filmed in 24 hours, is an interactive experience that allows you at certain crossroads of the song to choose the pathway you will follow. You can choose the protagonist to follow throughout the clip, the music style you prefer to hear the song in (acoustic vs. rock), the solo you prefer to listen to (guitar vs drums vs voice vs keyboards). All in all, there are 256 different ways of listening to this song and viewing this clip. An experience that will keep the viewer coming back for a fresh experience over and over again.
Well enough said - have a look and take a shot at at it:
Sunday, December 12, 2010
Saturday, December 11, 2010
Sunday, December 5, 2010
When the Mad Men Model No Longer Works
I love reading Edward Boches posts. Somehow they always manage to spin a new light and fresh perspective on things. This presentation is no different and puts forth the thesis that the 'Mad Men Model' of doing things has long past.
In fact we are living through times that are more challenging than ever making working in our industry not only fun but interesting as well. We have gone from the "Bernbach model" of doing things to the "T shaped" model. From one where size dictates success, to one where agility and nimbleness are key.
To put it in Clay Shirky's words 'we are living through the disorientation that comes from including 2 billion new participants in a landscape previously operated by a small group of professionals": a reality in which consumers can bend multi billion dollar companies to their will but also contribute, participate and influence.
We're talking about a new reality where brands need to create and evolve around communities, create experiences that do not impose themselves onto the consumer but rather invite them in while building on people's interests and passions while allowing them and enabling them to play an active role in evolving the experience even further through collaboration.
Sadly, many people in our business still do not fully grasp the scope of this change transferring old traditional models from the real world sphere to the digital one. But our world has changed forever. Irrevocably....and our business had better take note :
'If you don't like change, you will like irrelevance even less'.
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