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Experimenting Trends - Nokia N8 Hacks

Wiedens hacks up Nokia N8

Advertising, Digital

Posted by Patrick Burgoyne, 16 September 2010, 11:22    Permalink    Comments (1)

For the launch campaign for the Nokia N8 phone, Wieden + Kennedy has created a suite of films documenting various 'hacks' using Nokia technology, including a hamster-wheel-powered phone charger and Dot, a film featuring a 9mm main character

The theme of the campaign is to showcase 'a number of real-life examples of innovative hacks and modifications folks have devised using Nokia tech,' Wiedens say. These are featured in the launch ad:

So, we have Dot, a stop motion film by Aardman directors Sumo Science, shot on the N8 phone. It features a miniature world shot using the CellScope, a Nokia device with a microscope attachment.

And here's the film on the hamster-powered phone charger, a device invented by Peter Ash in 2005

And here's the story behind Ji-Dong Yim's N82 powered robots

And the skateboarding game

The campaign carries the strapline "It's not the technology. It's what you do with it" which no doubt is meant to be 'empowering' for Nokia customers, encouraging them to be creative and help Nokia get some of its mojo back, the manufacturer having lost ground to Apple and Blackberry in the smartphone stakes.

One quibble though, if it's "not about the technology' then why do I need a Nokia phone to do it? Maybe this is a sly dig at Apple's 'walled garden' approach, but it does rather suggest that, if you have the technical smarts, you can have fun with any old phone, not just a brand new Nokia N8.

via creativereview.co.uk

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UNIQLO TWEET FOR TREATS

via uniqlo.com

Uniqlo have launched a new campaign "Lucky Counter'.
For the launch of their new UK store they are asking people to tweet about any item on their page - the more people tweet, the more the prices goes down and the more people will get treats on September 9th.
If you ask me, this campaign rocks, big time!

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The tippexperience: Subservient Chicken goes to YouTube

via youtube.com

OK so it's the upgraded version of the 'Subservient chicken' but I still think taking this to YouTube is a smart evolution of an existing concept and a definite 'pass-this on' to your friends for a couple of minutes of fooling around. Check it out!

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Laughing and Making your own music

via google.com

The song goes "girls just wanna have fun', truth is people just wanna have fun. It's a basic need, it's healthy, it's a way of socializing, laughing together... it goes to the fact that as we grow older - we laugh less. We seem to have forgotten how to do that and spend a lot more time on 'serious things'. Babies laugh a lot and apparently a baby's laughter is one of the most addictive (and probably) contagious sounds there is. The effect laughter produces is medically documented: it makes you inhale and absorb greater quantities of oxygen giving you that feeling of 'perfect high-on-life'.

I'm probably ranting but my point is this:
any brand (and this is a non branded experience) that can provide people with this much fun and entertainment is worth spending time with. Just a thought

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Blending dogital experiences with real life

via google.com

Love this futuristic look at how digital will probably continue blending with real life... looks like our future is bound to be layered with AR. Interesting.

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Old Spice's Textbook Campaign

via adweek.blogs.com

Last night W&K released their official case study vid. To be honest, a few months back, I liked the campaign but didn't think it was anything out of the ordinary - let alone "Grand Prix" Cannes material.

The brand's 'Response Campaign' changed my mind.
In a never heard of feat of brilliance, the brand decided to capitalize on the buzz and conversation the campaign had generated on the web and launched a three day blitz that started with a direct appeal from 'The man on a horse' to twitterers to send him questions to which he would respond with a personal YouTube video.

The genius of the team of copywriters, 'digitalistas' & co.was that they did not necessarily pick web-celebs to launch the campaign. Instead they chose people like you and me, with limited followings but a great affinity to the brand - people who had already blogged about the campaign a few times or twitter commented.

Within three days they sent over 188 tweets. That’s almost 4 tweets an hour non-stop for 50 hours. And here’s the stunning thing. Of those 188 tweets, 178 included a You Tube link with a video response to someone who had interacted with the brand in those two days. The replies included a marriage proposal, a Gillette promo, a get well message to Kevin Rose and much much more.

And after three days that drove the internet into a frenzy 'The guy on a horse' said thank and goodbye. OldSpice had managed in a matter of days to grab hold of 75% of all conversations in the category (half of them from women), score a 1.4 billion campaign impressions with a total of 40 million video views after the first week and a sales increase of 107% in the last month!

So why do I love this campaign so much? Because besides the mind blowing numbers this campaign has achieved, it is a textbook example of so many things we have been speaking about over the last year or so - from creating 'Spreadable Media' and moving a brand from mass culture to pop culture by creating social currency right down to 'Agile Marketing' and 'Propagation Planning'.

Wow guys! You really nailed it!

For a complete review of the campaign timeline and break-down of campaign stages I suggest you go here: http://www.alwaysozmatt.com/old-spice-a-case-study-0

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