Nokia Push Project: Sensors Track Board Tricks

via posterous.freshpeel.com

Could this change the way we compete in the olympics?
Grading competitors for great stunts vs coming first?
Interesting and thought provoking...
via - Chris' Freshly Peeled

Posted via email from trendspotting's posterous

Remix Culture - The very best do it

via nothalfwaythere.posterous.com

via everythingisa remix.com

Posted via email from trendspotting's posterous

Experimenting Trends - Nokia N8 Hacks

Wiedens hacks up Nokia N8

Advertising, Digital

Posted by Patrick Burgoyne, 16 September 2010, 11:22    Permalink    Comments (1)

For the launch campaign for the Nokia N8 phone, Wieden + Kennedy has created a suite of films documenting various 'hacks' using Nokia technology, including a hamster-wheel-powered phone charger and Dot, a film featuring a 9mm main character

The theme of the campaign is to showcase 'a number of real-life examples of innovative hacks and modifications folks have devised using Nokia tech,' Wiedens say. These are featured in the launch ad:

So, we have Dot, a stop motion film by Aardman directors Sumo Science, shot on the N8 phone. It features a miniature world shot using the CellScope, a Nokia device with a microscope attachment.

And here's the film on the hamster-powered phone charger, a device invented by Peter Ash in 2005

And here's the story behind Ji-Dong Yim's N82 powered robots

And the skateboarding game

The campaign carries the strapline "It's not the technology. It's what you do with it" which no doubt is meant to be 'empowering' for Nokia customers, encouraging them to be creative and help Nokia get some of its mojo back, the manufacturer having lost ground to Apple and Blackberry in the smartphone stakes.

One quibble though, if it's "not about the technology' then why do I need a Nokia phone to do it? Maybe this is a sly dig at Apple's 'walled garden' approach, but it does rather suggest that, if you have the technical smarts, you can have fun with any old phone, not just a brand new Nokia N8.

via creativereview.co.uk

Posted via email from trendspotting's posterous

UNIQLO TWEET FOR TREATS

via uniqlo.com

Uniqlo have launched a new campaign "Lucky Counter'.
For the launch of their new UK store they are asking people to tweet about any item on their page - the more people tweet, the more the prices goes down and the more people will get treats on September 9th.
If you ask me, this campaign rocks, big time!

Posted via email from trendspotting's posterous

The tippexperience: Subservient Chicken goes to YouTube

via youtube.com

OK so it's the upgraded version of the 'Subservient chicken' but I still think taking this to YouTube is a smart evolution of an existing concept and a definite 'pass-this on' to your friends for a couple of minutes of fooling around. Check it out!

Posted via email from trendspotting's posterous

Laughing and Making your own music

via google.com

The song goes "girls just wanna have fun', truth is people just wanna have fun. It's a basic need, it's healthy, it's a way of socializing, laughing together... it goes to the fact that as we grow older - we laugh less. We seem to have forgotten how to do that and spend a lot more time on 'serious things'. Babies laugh a lot and apparently a baby's laughter is one of the most addictive (and probably) contagious sounds there is. The effect laughter produces is medically documented: it makes you inhale and absorb greater quantities of oxygen giving you that feeling of 'perfect high-on-life'.

I'm probably ranting but my point is this:
any brand (and this is a non branded experience) that can provide people with this much fun and entertainment is worth spending time with. Just a thought

Posted via email from trendspotting's posterous

Blending dogital experiences with real life

via google.com

Love this futuristic look at how digital will probably continue blending with real life... looks like our future is bound to be layered with AR. Interesting.

Posted via email from trendspotting's posterous