via mizbala.com
This 5 minute short movie is up for an Oscar and boasts over two thousand logos.
N-i-i-i-i-i-c-e!
Wednesday, February 17, 2010
LOGORAMA
Sunday, February 14, 2010
The Matthew Effect - by @nouve_interplay.
Nouve introduces the concept that the future of how popular and influential our brands will become will be attributed for a great part to what he calls "the link economy".
That link economy obeys the Matthew Effect which basically maintains that the "rich will get richer, and the poorer - poorer". By that he means that brands with the most inbound and outbound links, with the most social chatter and generosity will ultimately be most influential.
He sites some of Malcom Gladwell's writings and of course the "Tipping Point" to explain that links are viral - the way Rushkoff explained them off - and although Nouve does make some interesting points (I especially like the futurology part of this presentation) and the Matthew Effect is an interesting angle on things - I believe the actual truth lies somewhere closer to Henry Jenkins's writings. Having said this - it is well worth the read.
Tuesday, February 9, 2010
Monday, February 8, 2010
The Molecular Brand Static brand models for... - nouvé next
To those of who who enjoyed @Nouve's presentation about the Molecular Brand I posted a week ago - here is the first presentation in the series. Nouve - love the way you developed this model. Great piece of thinking!
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