The Orange Bafta Flickometer is just the latest in a number of backchannel campaigns.What started with the Grammy Awards and Weareallfans website, continued with the The MTV VMA Twitter Tracker and The Hills series and the entry of GoogleTV &co. is bound to develop into something that is going to become really powerful.
via bafta.orange.co.uk
Monday, January 24, 2011
Trends 2011 - Backchanneling
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