This is a really great presentation. Some of the materials here have already been talked about a lot but what this presentation does is dig in a little deeper.
There are some great insights about the scope of interactions with brands and also the effect of the recession on consumers' mind sets and how this impacts their expectations. Am definitely looking forward to reading part two.
Good point - most of the scifi "crazy inventions" witnessed in futuristic movies like the Minority Report or The 5th Element are no longer fiction but reality.
This is an ad for a new mobile phone handset.
The phone is supposedly intuitive - so I'm not sure the insight actually suits the phone but the graphics of it are beautiful
Lovbed this futuristic video - must be a sure sign Augmented Reality although nice could get too much.
I just love this Socialnomics vid - although it is not new - I thought I'd share it with you. The main premise is that Social Media is not a fad, but a fundamental shift in the way we communicate.
Here are some information nuggets presented in the video:
- By 2010 Gen Y will outnumber Baby Boomers
- 96% of them have joined a social network
- SM has overtaken porn as the #1 activity on the web
- 1 out of 8 couples married in the US last year have met via social media
- Facebook added 100 million users in 9 months. It took radio 35 years.
- If Facebook were a country, it would be the world's 4th largest
- 80% of companies are using LinkedIn as their primary tool to find employees
- 80% of Twitter usage is on mobile devices. People update anywhere, anytime. Imagine what that means for bad customer experiences?
- In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
- YouTube is the 2nd largest search engine in the world
- Wikipedia is more accurate than Encyclopedia Britannica
- There are over 200.000.000 Blogs. 54% of bloggers post content or tweet daily.
- 25% of search results for the world's top 20 largest brands are UGC
I came across this the other day and thought I should share it with you: Stuart Parkinson’s top 10 digital trends for 2010 which he drafted for UTalkMarketing:
- People get to grips with marketing on social networks
- Brands begin to realize it’s about lighting lots of fires in different places
- Less about technology showcases and more about ideas
- Someone will figure out how to do something interesting with Google Wave (what exactly is presently unclear)
- The Android is nigh
- Transparency gets even more radical
- Crowdsourcing
- The internet will bleed into reality
- People will switch off
- Everything will change but nothing will change at all
For the full article please go here
Posts
All Comments
