This might just be the best Google Logo yet! Created to celebrate the 30th Anniversary of Pac-Man, Google has launched a Pac-Man style logo game and it will be available for the next 48 hours at Google.com. The game lets you insert a virtual coin (or two if you want to play multi-player) and then you battle your way through all 256 levels of Pac-Man goodness, if you have that kind of time!
Monday, May 24, 2010
Monday, May 17, 2010
Brand Utility
via brandutility.net
This is a great presentation that makes sense of brand utility and brings us back to the basics of consumer client relations reminding us all that the first phrase a brand should iterate is: "What can I do for you?".
Thursday, May 13, 2010
The Year of the banner 6
A cooking show in a banner.
<<eBay_Cooking09.mp4>>
A fashion defile in a banner
<<eBay_Fashion09.mp4>>
A music player in a banner.
<<eBay_Music09.mp4>>
eBay's "Come to think of it" campaign reminds surfers that anything can be bought on ebay – not just second hand items but new ones as well.
Goodby is repositioning eBay from the place to go for flea market finds to a destination for everyday purchases.
The online rich media banner ads showcase eBay finds curated and demonstrated by experts, like the in-banner cooking show starring Spruce, San Francisco chef Mark Sullivan, who makes Moroccan spiced chicken from start to finish.
Wednesday, May 12, 2010
Shttp://www.slideshare.net/andywhitlock/how-to-make-people-do-stufftory-doing
via slideshare.net
This is an absolutely amazing presentation that builds on the notion that we need more "ideas that do".
Why? Simply because today, contrary to common belief, perceptional change is achieved first by changing ones behavior...and the best way to do that is either to copy existing behavior or do something. We learn through doing. The outcome is much more immediate than having to explain away and rationalize the idea and motivation for change.
"Story-doing" is a much faster and more powerful way to get people involved immediately in the conversation and change their behavior and hence perceptions..
Hope this makes sense and I am not just ranting.
Read it and pass it on. There is some great wisdom in this.
Sunday, May 9, 2010
Crispin's old NEW rules for marketing
“If You’re Not Cheating, You’re Not Doing It Right.”
On April 13th, Alex Bogusky of Crispin Porter + Bogusky addressed 400 agency executives at The 2010 Mirren New Business Conference. His topic: “If You’re Not Cheating, You’re Not Doing It Right.” To grow Crispin from 16 – 1000 people at a pace not seen by many agencies, meant breaking a few rules. If you follow the rules of new business - if you follow the same path of every other agency, you can expect the same mediocre results.
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